If the link on your website is an external link you can track it by using both a UTM tag and an event. If the site you’re referring to also needs to track this information you can still include the UTM tag. To capture clicks on the link and collect data on the original website, you could add an event. You should know though, that this would not actually provide any Google Analytics data for you, unless you also own the other domain. If it goes to a different website then it is an external link. So, if a user got to your website from the source of Google, and then clicked on an internal link with a UTM tag that included a source of YourSite Google Analytics would override the original referral source of Google, with the new referral source of YourSite.ĭoes this mean you would never use a UTM tag on your website? No, you can use a UTM tag on a link on your website if it links to a different website. Adding UTM tags to internal links will override the original referrer source and medium. Don’t use UTM tags on internal links that go from one page of your website, to another page on the same website. And in Google Analytics 4 (GA4), UTM tags appear in the Acquisition reports and Events appear under Engagement. In Google Analytics, the data from UTM tags will appear in the Campaigns section which is under Acquisition. This becomes apparent when you review your data. UTM tags are intended to track acquisitions from your campaigns whereas, events are meant to track elements within your web property. The first thing you need to understand is that UTM tags are used to track external links and events are used to track internal links. It’s important to understand the difference between these tracking methods so you don’t override any data erroneously. To accomplish this, you would use a combination of UTM tags and event tracking. You can and certainly should do all of this.
You’d like to determine which campaigns are performing the best and sending qualified traffic to your site. You want to find out who clicks what on your site and which elements are critical in the conversion process. That’s a great start! But, you want to start tracking more. So, you have a website and you already have Google Analytics setup and tracking your data.
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